Why is sun care most important right now?
The most essential element for maintaining healthy skin is a consistent daily sun care habit. UV rays are the primary cause of skin aging, and you must protect your skin regardless of the season or weather. In the Korean beauty market, products that go beyond simple UV protection to provide customized functions for each skin type are gaining massive popularity.
The importance of sunscreen
- Prevents skin aging: Protects skin cells from UVA and UVB rays to prevent premature aging.
- Prevents pigmentation: Blocks the causes of blemishes like dark spots and freckles to maintain a clear skin tone.
- Protects the skin barrier: Helps protect the skin from external irritants to prevent the barrier from breaking down.
Key criteria for choosing a product
Recently, Korean consumers carefully consider not only the UV protection index (SPF, PA) but also the texture and ingredients. In particular, hybrid sunscreens—which combine the smooth, non-white-cast application of chemical sunscreens with the low-irritation benefits of physical sunscreens—are drawing attention. Additionally, products that double as makeup bases are highly loved for enabling efficient sun care during busy mornings. Choosing a formulation based on whether your skin is oily or dry is paramount, and you should check the ingredient list to ensure it is free of components that might trigger an allergic reaction.


