Why is sun care the most important step in Korea?
In the Korean beauty market, sun care products have become essential items that go beyond simple UV protection; they act as the final step of a skincare routine and a base for makeup. The habit of carefully applying sunscreen every morning before heading out is a key factor in slowing skin aging and maintaining a healthy skin barrier.
Key functions of sunscreen
- Ultraviolet A (UVA): Penetrates deep into the skin, causing loss of elasticity and wrinkles.
- Ultraviolet B (UVB): Burns the skin surface and is a cause of dark spots and blemishes.
Completing your daily routine
Recently in Korea, products with high moisture content that apply as lightly as an essence are more popular than heavy formulations. Textures that do not irritate the skin and leave a transparent finish without a white cast are preferred. In particular, products that include fine dust protection or skin-soothing ingredients are receiving a great response from consumers with complex skin concerns. As it is a daily-use product, choosing a texture that suits your skin type is important, and it is recommended to apply it consistently not only before going out but also indoors to block UV rays entering through windows.
