Beauty · 2026. 9. 25.

Olive Young Shopping Guide: 4 Best-Selling K-Beauty Items Right Now

BY 김민중

Selection criteria for skincare products to check before shopping at Olive Young

For international tourists visiting Korea, Olive Young is considered the mecca of K-Beauty. With countless brands available, it is crucial to choose products that suit your specific skin type and concerns. Rather than simply following popularity rankings, you should carefully examine ingredients and formulations.

Skincare classification by skin type

Dry Skin: Choose ampoules containing moisturizing ingredients like hyaluronic acid or ceramides.
Oily Skin: Toner pads containing tea tree extract, which is effective for sebum control and pore care, are suitable.
Sensitive Skin: We recommend low-pH cleansers with minimal irritation and cica creams enhanced with soothing ingredients.

Smart tips for choosing products at Olive Young

It is highly recommended to actively use the testers provided in the store. When testing on the back of your hand, check the stickiness and absorption of the formula. If you are sensitive to fragrance, apply it and wait a while to observe how your skin reacts. Additionally, taking advantage of the monthly sales periods allows you to purchase popular items you've been eyeing at a reasonable price. In particular, the bestseller section gathers the products most frequently repurchased by Korean consumers, so if you are unsure of what to buy, checking this section first is the best way to avoid mistakes.

Makeup trends and recommended items gaining attention at Olive Young

Recent Korean makeup trends focus on expressing a natural glow while highlighting the skin's original texture. Olive Young carries a variety of color cosmetic brands that quickly reflect these trends, making it a joy to discover new products every season.

Essential items for natural makeup

Cushion Compacts: Products that offer thin, lightweight application with excellent coverage consistently rank at the top.
Tints and Lip Glosses: Items that boast long-lasting wear and natural-looking pigmentation are very popular.
Eyebrows: A variety of brow products in different tones that can be matched to your hair color are essential.

Precautions when choosing makeup products

Color cosmetics can appear different depending on the lighting. You should consider the difference between store lighting and natural light. Specifically for cushion compacts, it is important to understand Korea's unique shade system, such as No. 21 and No. 23, and choose one that matches your skin tone. Recently, many products with enhanced tone-correcting functions have been released, so identify whether your skin concern is redness or dullness before choosing a base product. Also, since the skin around the eyes and lips is thin, it is safer to look for products that have completed irritation tests.

Health and body care products you shouldn't miss at Olive Young

Olive Young is famous not only for cosmetics but also for various health and body care products for a healthy lifestyle. Items that help relieve fatigue during travel or assist with daily care are particularly popular as souvenirs.

Recommended health and body care categories

Foot Patches and Masks: Effective for relieving fatigue for travelers who walk a lot.
Hair Treatments: There are many highly concentrated nourishing products that contain Korea's excellent hair care technology.
Vitamins and Healthy Snacks: Health supplements packaged in Olive Young's signature stylish designs make great gifts.

Body care shopping checklist

When choosing body care products, you should check both the longevity of the scent and the moisturizing power. Korean products are famous for having many great-smelling options, so we recommend smelling body lotions or hand creams in person to pick one that suits your taste. Also, since various mini-sized products suitable for travel are available, buying a few to try before committing to a full-sized product is a good strategy. As the necessary product range changes with the seasons, checking the seasonal product section that is selling the most during your visit is the shortcut to identifying the latest trends.

Frequently Asked Questions

What kind of place is Olive Young?+

Olive Young is Korea's leading health and beauty store that sells a wide range of skincare, makeup, health supplements, and lifestyle goods in one place. It is a place where you can see the beauty items most preferred by trend-conscious Korean consumers at a glance, making it a mandatory stop when visiting Korea.

How can I find popular products at Olive Young?+

When you visit an Olive Young store, you can easily identify the best-selling products through the 'Ranking' labels displayed on each shelf. Additionally, by referring to the real-time ranking section on the official website or app, you can utilize more accurate information on popular products by age group and skin type for your shopping.

Where can I find product recommendations for Olive Young?+

Checking the bestseller section provided in-store is the fastest way to get product recommendations. Also, looking at content reviewed by Korean beauty influencers or user reviews on the official online mall can provide detailed information about the actual user's skin type and concerns, which is very helpful in choosing the right product for you.

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About the author

김

김민중

Writes practical guides to Korean beauty and food for overseas readers — Olive Young, convenience stores, and how-to tips.

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