K-Culture World

Beauty · 2026. 10. 23.

Olive Young Shopping Guide: The Most Popular K-Beauty Bestsellers Right Now

BY 김민중

Olive Young Shopping Guide: The Most Popular K-Beauty Bestsellers Right Now

3 Key Tips Before Visiting Olive Young

Olive Young is the fastest place to discover the latest beauty trends in Korea. To make your shopping more efficient, it is recommended to familiarize yourself with the following information before visiting. Finding the perfect item for yourself among the countless products adds to the joy of your trip.

How to Use In-Store Testers

  • Testers are available for all color cosmetics, allowing you to try them out yourself.
  • Check the product sections organized by skin type to find lines that address your specific skin concerns.
  • You can check real-time popularity rankings via the in-store kiosks or the app.

Benefits for International Tourists

  • Some large stores offer immediate tax refund services.
  • If you bring your passport, you can easily process tax refunds at the time of payment.
  • Popular products sell out quickly, so visiting in the morning is recommended.

Strategies for Shopping at Olive Young

With so many brands available, the choices can be overwhelming. Skincare products focused on hydration and soothing effects are highly popular, while steady sellers in makeup include cushion pacts and tints that help achieve the natural skin look favored in Korea. Utilize the 'Today's Special' or 'Ranking Zone' displays in each store to see at a glance which products are currently trending. Additionally, it is important to test the unique textures and ingredients of Korean cosmetics to find what suits you best. Feel free to ask the staff for recommendations tailored to your skin type.

Popular Skincare

SHOP THE LOOK: Popular Skincare

Must-Have Skincare Bestsellers at Olive Young

The core of K-beauty lies in a solid foundation of skincare. The products that consistently rank at the top at Olive Young are gaining global attention for their high-quality ingredients and reasonable prices.

Pads and Ampoules for Soothing Care

  • Cooling pads that lower skin temperature are a summer essential.
  • Highly concentrated soothing ampoules help strengthen the skin barrier.
  • Large-capacity value sets offer great cost-effectiveness and make excellent gifts.

Criteria for Choosing Skincare

When selecting skincare products, you should clearly identify your skin concerns. If you have dry skin, opt for cream formulations with strong moisturizing properties; for oily skin, lighter gel-type or water-based formulas are recommended. Products containing Korean Cica or Houttuynia cordata (heartleaf) ingredients are particularly popular among those with sensitive skin. Since Olive Young's bestseller rankings are based on actual repurchase rates and user ratings, testing the top-ranked products is the best way to avoid mistakes. Experience the Korean skincare routine firsthand, which involves switching products according to your skin's condition as the seasons change.

Bestselling Skincare

SHOP THE LOOK: Bestselling Skincare

A Guide to Color Cosmetics for a Korean Makeup Look

Korean makeup, which emphasizes a natural and radiant complexion, is perfected with the diverse color cosmetics available at Olive Young. Cushion pacts and lip products are among the most frequently purchased categories by visitors to Korea.

Cushions for Natural Skin Expression

  • Cushion pacts that offer a thin, lightweight, and adherent finish are perfect for touch-ups.
  • There is a wide variety of base products that brighten your skin tone.
  • Test the shades in person to choose the one that best matches your skin tone.

How to Choose Trendy Lip Tints

Lip tints in various textures are the finishing touch to Korean makeup. From matte finishes to glossy textures with a dewy shine, the range of choices is vast. Korean lip products are known for their excellent pigmentation and longevity, maintaining color even after meals. Eyeliner and brow products designed to emphasize the eyes also offer precise control, making them easy for beginners to use. Use the store's makeup bar to test various colors and find the ones that suit your personal color. Using these with the makeup tools sold at Olive Young will help you create a more polished look.

Popular Makeup Items

SHOP THE LOOK: Popular Makeup Items

Frequently Asked Questions

How can I receive tax refund benefits at Olive Young?+

To receive tax refund benefits at an Olive Young store, you must present your passport at checkout and request the Tax Refund service. For purchases over a certain amount, the tax can be deducted on the spot. Be sure to keep your receipt, as you may need to go through additional verification at the airport when departing. It is recommended to check if there is a 'Tax Refund' sign at the store entrance.

How can I check Olive Young's best-selling products?+

You can check Olive Young's best-selling products in real-time through the 'Ranking Zone' in stores or the official online mall. Rankings are categorized by product type, skin type, and price range, making it easy to identify the most popular items in Korea. The 'Olive Young Sale' period, which takes place every month, is the best time to shop as top-ranked products are often discounted.

What Olive Young items do you recommend for foreigners?+

Recommended items at Olive Young include soothing pads featuring advanced Korean technology, highly concentrated ampoules, and lip tints with natural pigmentation. Cushion pacts, which help achieve the signature Korean skin look, are particularly popular with travelers. If you find it difficult to choose products for your skin type, we recommend asking the in-store staff for help or purchasing the top-ranked value sets.

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About the author

김
김민중

Writes practical guides to Korean beauty and food for overseas readers — Olive Young, convenience stores, and how-to tips.

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