Olive Young Shopping Guide: 4 Most Popular K-Beauty Items Right Now

Skincare Trends to Watch at Olive Young

When you visit an Olive Young store in Korea, the first thing that catches your eye is the vast lineup of basic skincare products. Recently, products emphasizing ingredients excellent for soothing and hydration have dominated the top rankings. The core of K-beauty lies in maintaining the skin's natural health, and an increasing number of consumers are meticulously checking ingredient lists to achieve this.

How to Choose Soothing Pads

• Check if the product has a cooling function to lower skin temperature.
• Choose pads made of soft cotton material to reduce skin friction.
• Since these are daily-use products, it is more economical to utilize large-capacity promotional sets.

Layering Hydrating Ampoules and Creams

Hydrating ampoules deliver moisture deep into the skin, while creams form a barrier to prevent that moisture from evaporating. Most popular ampoules sold at Olive Young feature non-sticky formulas that can be used seamlessly before makeup application. For dry skin, we recommend layering on a cream containing ceramide, while those with oily skin should opt for a lightweight gel-type cream to balance oil and moisture levels. This layering method, customized to individual skin types, is one of the most common skincare routines used by Koreans.

Analysis of Olive Young Color Makeup Bestsellers

Olive Young's color cosmetics section is filled with new colors and textures every season. Recently, tints that provide a natural flush and cushion pacts that precisely cover skin imperfections have gained massive popularity. The core of current Korean makeup trends is a focus on a "no-makeup" natural look.

Tips for Choosing Long-Lasting Tints

• Test for strong staining power to ensure the color remains even after eating.
• Clearly distinguish which tone (warm or cool) matches your personal color.
• Choose between glossy types for a dewy look or velvet-matte types depending on the occasion.

Coverage and Adhesion of Cushion Pacts

Cushion pacts have become an essential item for Korean women due to their portability. Most popular products at Olive Young offer effective coverage that hides blemishes while applying thinly. To increase adhesion, the standard method is to use the puff in a tapping motion. Depending on your skin type, you can choose a semi-matte or a dewy finish. Before purchasing, use the store testers to apply the product to your jawline—not your hand—to find the shade that most closely matches your natural skin tone.

How to Get the Most Out of Your Olive Young Shopping Trip

Olive Young is more than just a cosmetics store; it is a space where you can experience the Korean lifestyle. For a successful shopping trip, utilizing the in-store ranking system is the most efficient method. The monthly updated rankings show which products Korean consumers are repurchasing the most, serving as a reliable indicator when you are indecisive.

Utilizing the Ranking System

• Check for the 'Today's Recommendation' or '#1 Ranking' tags attached to the shelves.
• Promotional sets from specific brands are great value as they often include samples alongside the full-sized product.
• Take advantage of the 'Olive Young Sale' periods to purchase items you previously hesitated to buy due to price at a reasonable cost.

Precautions When Using In-Store Testers

• Since many people use tester products, be mindful of hygiene.
• Rather than applying directly to your face, apply to the back of your hand or inner arm to check the color and texture.
• Take your time to observe how the scent or texture reacts to your skin before deciding to purchase. In offline stores, you can also ask staff for recommendations tailored to your skin type.