What are the most popular dessert trends in Korea
Recently, the Korean dessert market has evolved beyond simple sweetness into a unique direction where tradition and modernity harmonize. The 'Halminnial' (Grandma + Millennial) trend, which spread primarily among the MZ generation, has led to a spectacular revival of traditional Korean snacks. This change reflects consumer needs that prioritize not only taste but also visual appeal and healthy ingredients.
Yakgwa at the heart of the Halminnial trend
Yakgwa is a traditional Korean confection made by kneading flour with oil, honey, and alcohol, then deep-frying the dough. Recently, 'chewy yakgwa' that maximizes texture has become incredibly popular, appearing in new flavor combinations with modern desserts like ice cream, cookies, and financiers.
- Storing them in the freezer before eating is a popular way to enjoy the chewy texture.
- Topping vanilla ice cream with chopped yakgwa makes for an excellent home-cafe menu item.
The harmony of tradition and modernity
Traditional snacks have now become essential elements of cafe menus. Lattes and cakes featuring ingredients like black sesame, injeolmi (roasted soybean powder), and mugwort are loved by people of all ages for their nutty, subtle flavors. This is considered a successful example of translating the potential of traditional Korean ingredients into a modern sensibility.




