What are the most beloved dessert trends in Korea?
Recently, the Korean dessert market has been developing in a way that harmoniously blends tradition and modernity. Snacks that spread rapidly, especially through social media, are characterized by offering both unique textures and visual pleasure. While the focus used to be simply on sweet flavors, there is now a major spotlight on menus that reinterpret traditional snacks in a modern way, such as the 'Halmennial' (Grandma + Millennial) trend.
Yakgwa: The heart of the Halmennial trend
Yakgwa is a traditional Korean confection made by mixing flour with honey and sesame oil, then deep-frying the dough. Recently, it has gone beyond the standard Yakgwa to be combined with various baked goods like ice cream, cookies, and financiers to create new flavors.
- To maintain a chewy texture, it is recommended to eat it after keeping it in the freezer.
- Crumbled Yakgwa topped on vanilla ice cream makes for an excellent home cafe menu item.
- Recently, 'Paji Yakgwa' (broken/imperfect pieces), which are crispy on the outside and moist on the inside, have become very popular.
Tanghulu and fruit candies: A transformation of fruit
Tanghulu is a snack made by coating fresh fruit in sugar syrup and letting it harden, offering a perfect harmony between the crispy sugar coating and juicy fruit. In Korea, various seasonal fruits such as strawberries, Shine Muscat grapes, and tangerines are used to showcase different flavors each season.
- The best texture is achieved when the sugar coating is thin and evenly applied.
- Eating it immediately after purchase is the best way to enjoy it while it is at its crunchiest.
- Freezing it slightly for about 10 minutes in the freezer can make the texture feel even cooler and crispier.



