What are the most popular dessert trends in Korea?
Recently, the Korean dessert market has been evolving by harmonizing tradition with modernity. The 'Halminial' (Grandma + Millennial) trend, which reinterprets old-school snacks for the MZ generation, has gained immense popularity, leading to a surge in demand for items featuring Yakgwa or black sesame. This shift reflects the refined palate of Koreans, who value not only sweetness but also texture and visual appeal.
The Rediscovery of Yakgwa and Traditional Snacks
Traditional Yakgwa is highly popular for its chewy texture and the sweet, deep flavor of grain syrup. Recently, 'Yakgwa Cookies,' which combine Yakgwa with ice cream or cookie dough, have established themselves as a new type of treat.
- Yakgwa Cookies: A menu item that maximizes texture by placing chewy Yakgwa on top of cookie dough.
- Black Sesame Desserts: Cakes and lattes featuring nutty black sesame cream remain consistently popular.
The Continued Popularity of Fruit Tanghulu
Tanghulu is a snack made by coating fresh fruit in a thin, crunchy layer of sugar, with the 'crunch' being the key sensory experience. It features seasonal fruits like Shine Muscat grapes, strawberries, and mandarin oranges, allowing for different flavors throughout the year. The best spots are known for sugar coatings that are not too thick, allowing the natural juice of the fruit to shine through.



