What are the most popular dessert trends in Korea
Recently, the Korean dessert market has entered a new golden age by combining tradition with modern sensibilities. Snacks that have gone viral on social media, especially among the MZ generation, have become more than just food—they are now part of a play culture and a must-try experience for anyone traveling to Korea. The variety is vast, ranging from modern reinterpretations of traditional Yakgwa to fruit snacks that highlight a crunchy texture.
The Rediscovery of Tradition: Yakgwa and Fusion Snacks
- Forms that incorporate traditional Yakgwa into cookies or financiers are popular.
- The chewy texture and the sweetness of grain syrup pair perfectly with coffee.
- They are highly accessible as they can be easily found in convenience stores.
The Synonym for Crunchy Texture: Tanghulu
- A representative street snack made by coating fruits in sugar syrup and letting it harden.
- It is characterized by the use of seasonal fruits such as strawberries, Shine Muscat grapes, and mandarin oranges.
- The appeal lies in the thin, crispy sugar coating that shatters in your mouth.
The Meeting of Croissant and Cookie: Crookie
- A pastry made by stuffing cookie dough inside a croissant and baking them together.
- It is highly popular for its crispy exterior, moist interior, and the added sweetness of the cookie.
- You can enjoy an even richer flavor when paired with milk or an Americano.



