What are the beloved dessert trends in Korea
Recently, the Korean dessert market has transcended simple snacks to become a cultural phenomenon. In particular, the 'Halmennial' (Grandma + Millennial) trend, which reinterprets traditional flavors with a modern twist, continues to grow, attracting consumers looking for flavors that are both familiar and new. We explore which snacks are currently taking over Korean cafes and streets.
Yakgwa: The heart of the Halmennial trend
- Yakgwa is a traditional Korean confection, and recently, 'chewy yakgwa' that maximizes a dense texture has become incredibly popular.
- When paired with coffee or milk, you can experience the perfect harmony of sweetness and bitterness.
- Topping ice cream with yakgwa is considered the most popular way to enjoy it.
Fruit-based sweet Tanghulu
- Tanghulu is a snack that emphasizes texture by coating fresh fruit in a thin, crispy sugar shell.
- You can enjoy different charms each season by using fruits like Shine Muscat, strawberries, and mandarin oranges.
- The key to the technique is applying a thin coating so it doesn't stick to the teeth, which showcases the unique know-how of each specialty shop.
Traditional snacks like yakgwa, once precious foods reserved for holidays, have now become everyday items easily found in convenience stores and cafes. In particular, products that have improved the original hard texture to be soft and chewy are receiving a great response from the younger generation. On the other hand, Tanghulu has become a huge topic on social media thanks to its visual flair and satisfying crunch. As such, Korean desserts are evolving to provide not just taste, but also visual enjoyment and fun textures simultaneously.




