What are the most beloved dessert trends in Korea
The Korean dessert market has entered a new golden age, driven by the 'Halminial' (Grandma + Millennial) craze, which blends tradition with modernity. While desserts were once just simple sweet treats eaten after a meal, they have now become a form of cultural content. In particular, menus that reinterpret traditional snacks like Yakgwa or rice cakes using modern baking techniques have gained immense popularity.
The Core of the Halminial Trend
- Bakery products utilizing traditional ingredients like black sesame, mugwort, and injeolmi (soybean powder) have emerged as the mainstream.
- Yakgwa has evolved by combining its chewy texture and sweet grain syrup flavor with modern treats like cookies or financiers.
- The current focus is on emphasizing the natural, nutty flavors of ingredients rather than overwhelming sweetness.
How to Enjoy the Latest Trends
To properly experience Korea's latest dessert culture, it is best to look for items with the 'geot-ba-sok-chok' (crispy on the outside, moist on the inside) texture that Koreans love. For example, Tanghulu, which features a sugar-coated exterior, has received an explosive response from the younger generation for allowing them to enjoy the freshness of fruit and a crunchy texture simultaneously. Additionally, desserts made with rice flour have become a great alternative for those who have difficulty digesting wheat, becoming an essential choice for those who enjoy cafe-hopping. These trends serve as an indicator of how the Korean palate is changing, going beyond simple fads.


