What is at the heart of recent Korean dessert trends?
The recent Korean dessert market is led by the 'Halminial' (Grandma + Millennial) craze, which adds a modern twist to traditional flavors, and snacks that emphasize flashy visuals. While past snacks focused primarily on sweetness, the current trend seeks a combination of visual delight and unique textures.
The Rise of the Halminial Trend
- Desserts using traditional ingredients like black sesame, mugwort, and injeolmi (soybean powder rice cake) are highly popular.
- Yakgwa, a traditional honey cookie, is beloved by the younger generation for its chewy texture and the sweet flavor of grain syrup.
- Traditional snacks reimagined with luxurious packaging and refined flavors are gaining popularity as gifts.
Harmony of Visuals and Texture
- Colorful desserts that spread through social media attract consumers.
- Many bakery items emphasize the contrast between a crispy exterior and a moist interior.
- The key is providing the pleasure of not just eating, but taking photos to share.


