Beauty · 2026. 10. 27.

Olive Young Shopping Guide: 4 Most Popular K-Beauty Items Right Now

BY 김민중

What are the skincare bestsellers getting attention at Olive Young?

When you visit an Olive Young store, the first thing that catches your eye is the skincare section's bestsellers. Recently, consumers are moving away from simply looking for famous brands and are instead preferring functional cosmetics that can address their specific skin concerns. In particular, soothing pads and highly concentrated serums are recording high repurchase rates.

How to use toner pads for skin soothing

Use them to refine skin texture after cleansing.
Leave them on reddened areas for 3 to 5 minutes to use as a mask pack.
If you have sensitive skin, check the ingredient list and choose alcohol-free products.

Considerations when choosing functional serums

Many of the currently popular serums in-store focus on strengthening the skin barrier and managing blemishes. When choosing a product, it is important to identify whether your skin type is oily or dry. For oily skin, a lightweight water-based serum is recommended, while for dry skin, an ampoule type that forms an oil-moisture barrier is better. Also, changing your serum texture according to the season is key to maintaining skin condition. It is a good habit to check the full ingredient list on the back of the product to see if it contains any ingredients that do not suit your skin.

How have trends in Olive Young color cosmetics changed?

The color cosmetics section at Olive Young is updated rapidly every season with new colors and textures. While vibrant, high-pigmentation products were popular in the past, natural makeup that enhances one's original skin tone is currently gaining significant popularity. Especially with the popularization of personal color analysis, there has been a surge in consumers looking for lip tints or eyeshadow palettes optimized for their specific skin tone.

Makeup tips based on personal color

For cool-toned skin, choose pinks or mauve shades with cool, bluish undertones.
For warm-toned skin, oranges, corals, and warm browns are a great match.
When testing colors, it is more accurate to test on the inside of your lips or the inside of your arm rather than the back of your hand.

Product combinations for long-lasting makeup

To maintain makeup for a long time, it is important to increase adherence during the base stage. Recently, primers that improve foundation adhesion and high-hold powders have become essential items. Rather than just buying color cosmetics, it is better to purchase them alongside base products that smooth out skin texture. We recommend using the testers provided in-store to check for stickiness or fragrance before purchasing.

What beauty tools should you not miss when shopping at Olive Young?

Beauty tools are just as important as the cosmetics themselves. Olive Young sells a variety of tools that maximize the effectiveness of your skincare and makeup products. Recently, with an emphasis on hygienic use, disposable cotton swabs, puffs, and patches for intensive spot care have become essential purchase items.

Trouble patches to solve skin concerns

Apply directly to troubled areas to protect the skin from external contamination.
For wounded areas, use hydrocolloid patches to create a moist healing environment.
Thin tea tree patches that can be applied before or after makeup are highly versatile for daily use.

The importance of managing puffs and brushes

Because makeup tools come into direct contact with the skin, clean maintenance is essential. Regularly washing them with a dedicated cleanser or replacing them immediately when heavily soiled is the fastest way to prevent skin breakouts. In particular, since cushion puffs are prone to bacterial growth, it is recommended to keep spares and rotate them. Remember that the condition of your tools determines the quality of your makeup finish. Carefully browse the beauty tool section in the store and select tools that fit your makeup habits to achieve a much more polished look.

Frequently Asked Questions

How can I check Olive Young's popular products?+

You can check Olive Young's popular products in real-time through the 'Ranking' section on the official online mall and app. Sales rankings by category and skin type are updated daily, which helps you easily find products currently chosen by the most consumers. Additionally, products labeled as bestsellers in-store boast verified quality, making them a good indicator for first-time foreign tourists.

Are there benefits for foreign tourists at Olive Young?+

Olive Young provides instant tax refund services at major stores for foreign tourists. If you bring your passport and purchase over a certain amount, you can receive an immediate tax refund at the checkout, which is very economical. Many stores also have dedicated displays for popular brands preferred by foreigners and multilingual guidance services, so please check before visiting.

How can I purchase Olive Young recommended products without failure?+

To purchase Olive Young recommended products without failure, you should first actively utilize the testers provided in-store. It is especially important to test perfumes and color cosmetics directly on your skin to check for pigmentation and fragrance longevity. Also, reading online reviews and actual user photos carefully before purchase can help you find cases similar to your own skin concerns, leading to more accurate purchasing decisions.

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About the author

김

김민중

Writes practical guides to Korean beauty and food for overseas readers — Olive Young, convenience stores, and how-to tips.

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